And guess what, NZGirl* and others, it’s not because boobs are great!

Boobs are great.

But that’s seriously not the fucking point.

Likewise, I may very well love my partner’s cock, but the reason I will ensure he gets his prostate checked is not because I would miss his cock.**  It’s because cancer is bad and can be fatal and I don’t need to justify my concern or “sell” it to anyone by proclaiming that we should Save Fellatio and Get The Boys Out For The Boys and You Shove A Finger Up There Or I Will!

Scuba Nurse has done a most excellent, hard-hitting, [trigger warning for probably NSFW images and discussion of cancer] post about the realities of breast cancer.

Bet you none of those pics make it onto NZGirl’s page of “pretty titties”.

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For bonus fail, NZGirl’s stunning strategy to stop their pages being hijacked by bullies, stalkers and vengeful exes is a simple “you must agree to our terms and conditions” button.  How quaint.***

For BONUS bonus fail, the terms and conditions likewise notes:

For every 50 completed, qualifying entries of boobs submitted to the nzgirl “Our favourite: Breasts” campaign, nzgirl agrees to donate $1000 to breast cancer research up to a maximum pledge of $5000 (or 250 pairs).

Because when you’re “mobilising” people to “awareness” of breast cancer, you definitely want to assume that everyone’s breasts come in pairs.

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*Truly, never has the notion of referring to grown women as “girls” and pretending it’s playful and fun instead of infantilising been better crystallized for me.

**Or lament cock-related complications from prostate cancer.

***One can only assume no one on the NZGirl staff has ever downloaded or installed any piece of software ever.