This is a repost of a comment I left at The Standard, responding to a guest poster’s assertion that
It may upset some Labour members who position themselves to the Left in the Labour camp, but in broad terms Labour should seek to target and capture the support of those who generally consider themselves centrist. And those who would consider themselves to be an intermittent Labour voter. This is the real ground to be captured in 2014.
I feel like this phrase is key:
those who generally consider themselves centrist
Because what it says to me is that we’re not talking about policies or ideology, we’re talking about appealing to people who don’t see themselves as having an ideology. That’s where National’s jibes about the “far left” come into play: it’s the view that a lot of New Zealanders call themselves centrists because “left” means Stalin and “right” means Colin Craig.
I feel like a lot of people who would call themselves “centrist” are really pretty leftwing/non-National in NZ political terms, i.e. of wanting people to get a fair deal, having a safety net when times are hard, getting a good free education and healthcare system for their kids.
But we’ve allowed this myth of the “centre” to dominate. It’s the Peter Dunne approach: he doesn’t get votes because he’s strongly for a particular political perspective, he gets them because he’s seen as an ideology-free “common sense” kind of guy.
I don’t think we recapture those voters (if that’s who we really want to recapture) by cuddling up to what National are doing. I think we do it by reminding them that all those values they believe in and take for granted are leftwing values.
And to his credit, David Cunliffe has already started doing this:
“If putting a warm dry home around every Kiwi child and making sure their tummies are fed and they have shoes on their feet is suddenly far-left, well go ahead with that tag,” he said.