1. Announce some actual good policy which actually counters the current Government’s entire rhetoric and approach to something.
2. Prime Minister delivers usual “like I even care” response specifically to your announcement.
3. Story about PM’s horrible response is entirely characterised by snappy rebuttal from other, smaller political parties.
Lesson: no one gives a shit about Excalibur when Metiria and Hone are busting out the snappy “la la land” and catchy, going-to-be-a-hit-with-the-new-generation-who-know-just-enough-te-reo-to-think-it’s-cool “full puku”.
And unfortunately, it might just be that Shearer wasn’t even offered a chance to respond to Key’s comments, because he’s so bloody boring – whereas the Greens and Hone Harawira always give good odds on an interesting soundbite.