Social media fail: Sears edition

Melissa McEwen over at Shakesville has been having a shitty time with Sears over a rubbish stove, bad customer service, and a classic example of why modern capitalism is a fucking joke.

Three posts later, “Brian” from Sears’ social media team has left a comment.

Rule one, Brian: LEARN TO FUCKING PARAGRAPH-BREAK.

Rule two: If you’re going to enter social media as a large company, for fuck’s sake hire someone with half a fucking clue.  Kenmore are telling Melissa she should have DM’d them on Twitter which she cannot do because Twitter doesn’t let you DM people who don’t follow you.

Kenmore are accusing Melissa of lying on their Facebook page, then not making any retraction, and possibly deleting other people’s comments (which is par for the course on commercial FB pages, but possibly not when a large blog with a huge readership is collating their negative experiences with you.)

And now Sears is wall-o-text commenting at Shakesville with a bunch of corporate wankspeak topped with a crispy “stupid Melissa, recalls iz expensive!” coating.

Rule three: if you ever find yourself responding to a customer’s absolutely justified complaint (because seriously, expecting someone to fork out almost the original cost of an appliance again to fix a thing you know is faulty? LOL) with a sentence like the following:

I have been monitoring this case and I wanted to step in here and hopefully clarify some things regarding your concerns; the first and foremost of which is that we have all of our customer’s best interests in mind from the point at which we partner with manufacturers and vendors to provide products for our customers to the point when should they need service that we are providing every option available dependent on their specific situation or circumstances.

(Yes. That is one sentence.)

… then just stop, back away from your keyboard, and … I don’t know.  Rethink your life.

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