Quickhit: Police PR department outdo selves in incompetence

Remember this wonderfully shite piece of publicity-stunt-gone-wrong with side order of gee-who-would-have-thought-we-had-a-bad/oblivious-police-rape-culture?  Well, it turns out we were all wrong and actually it was a total success.

AnneE has the goods over at The Hand Mirror:

First sentence: “A sexist police recruitment advertisement which was quickly axed has been wildly successful – attracting record numbers of potential recruits.” Notice the addition of the word “potential” – not quite the same thing as actual recruits.

Near the end of the report it turns out that this “success” claim is based on a briefing from police public affairs general manager Michael Player to Judith Collins.

You see, they ran a campaign which caused significant online outrage and quite coincidentally a lot of people visited the relevant website, obviously to sign up, and not for any seeing-what-all-the-fuss-was-about looking-for-contact-details-to-write-complaint-emails reasons.  At all.

And if you believe that, they have a whole “no more culture of raping vulnerable young women” bridge to sell you.