Remember this wonderfully shite piece of publicity-stunt-gone-wrong with side order of gee-who-would-have-thought-we-had-a-bad/oblivious-police-rape-culture? Well, it turns out we were all wrong and actually it was a total success.
AnneE has the goods over at The Hand Mirror:
First sentence: “A sexist police recruitment advertisement which was quickly axed has been wildly successful – attracting record numbers of potential recruits.” Notice the addition of the word “potential” – not quite the same thing as actual recruits.
Near the end of the report it turns out that this “success” claim is based on a briefing from police public affairs general manager Michael Player to Judith Collins.
You see, they ran a campaign which caused significant online outrage and quite coincidentally a lot of people visited the relevant website, obviously to sign up, and not for any seeing-what-all-the-fuss-was-about looking-for-contact-details-to-write-complaint-emails reasons. At all.
And if you believe that, they have a whole “no more culture of raping vulnerable young women” bridge to sell you.