Quickhit: 1day.co.nz are transphobic asshats

1day.co.nz does what it says on the packet.

They also run hilariously edgy (where “edgy” is defined as “white male 50-year-old talkback radio listeners would say you deserved a DB”)* ads.

They send apologies like this:

At 1-day we are all about having fun. We even find it hard to take ourselves seriously most of the time. So we take it to heart when we get complaints from our customers about our promotions.

We thank you for your comments in regard…s to the current 1-day bag of crap promotion we are currently running on our 1-day website.

The use of images of a selection of local New Zealand politicians was our attempt to poke some light-hearted fun at the ‘politically correct’ world we live in, and was in no way an attempt to appear bigoted or trivialise the individuals pictured, their gender, political beliefs, race or sexual orientation.

Our intention was not for this promotion to cause offence to anyone and sincerely apologise if this has been the case.

We have since removed the images and replaced them with something that we hope is less controversial.

Again we apologise for any bad feeling this promotion may have caused.

Kind regards

The 1-day team

(Source: WYFC FB post)

And while Tangerina has knocked the actual WHAT THE FUCK aspect out of the park, I’m feeling a little drained and out of spoons and my brain is just demanding I say this.

I just want marketers to stop lying.

Stop saying you didn’t mean to offend anyone. Of course you did. Making a “poking fun at PC people” justification is about offending people – just people you don’t respect, so I guess that means … it’s Schroedinger’s Offensiveness, or something.

I want 1day to just have the fucking guts to admit they ran this promotion to get interest – probably shitting themselves now that Trademe has started up a competing service, TreatMe. Just be honest, 1day.

Just acknowledge that you wanted to rark people up and it’s backfired because whoops, the dudebros in your comms team didn’t realise that actually, Georgina Beyer is a cultural freaking icon whose fucking rough life story is well-known. She was mayor of fucking Carterton, people. Not Ponsonby, not Cuba Street, fucking Carterton. That should serve as a wee bit of a clue that even members of the me-Tarzan-me-drink-beer sector of NZ society respect her and might find it a bit off for you to call her “random”.

But then I guess putting more than five minutes’ thought into it might’ve cut into your liquid lunch break. And we should probably just be thankful you deigned to assign Helen Clark to the “chicks” category.

Stop lying, marketers. Because there’s nothing more fucking damaging to a Lol We Are So Irreverent Lol reputation than having to send out a pathetic little “we’re sowwy you was offendeds, pwease stay” email to your subscribers because you completely screwed the pooch.


*i.e. not in any way actually edgy.



  1. Bel

    As well as offending me with the obvious asshattery, I also hate that Helen Clark (former Prime Minister of NZ, current head of the United Nations’ largest agency) was paralleled with … someone not as awesome. And no I am not talking about Georgina Beyer, whom I do consider quite awesome.

  2. Armchair Critic

    It gets worse. My other half bought one and it had what appeared to be a 1kg bag of M&M type lollies as part of the package. They are absolutely revolting.
    Previously I’d never considered the possibility that there might be bad chocolate. There is – 1day.co.nz sell it. It’s only fit for the bin.
    Contents also included lollipops from Brazil (very nice) and some kind of lotion, the nature of which is explained in some script from the middle east and with a distinct shortage of roman letters.

  3. JB

    Only thing that upsets me is when someone makes a joke and then has to backpedal because a bunch of humorless idiots got all righteously indignant over it. You people won’t stop until you make everyone else as angry and miserable as you are. Hooray for political correctness winning the day, you fucks.

    • QoT

      Oh, JB, we nasty evil feminist bitches have wonderful senses of humour – when things are actually funny and not a bunch of knob-ends pretending something’s a “joke” when it’s really just them showing how insecure they are about their masculinity.

    • Gravey Dice

      Well, I guess then we can all be upset together.

      You forgot to say that men like me are castrated shits who are so pussy-whipped that they are an embarrassment to mankind. There now, see? I have even saved you the trouble. And I have so put me in my place.

  4. Gravey Dice

    QoT – Marketers? Be honest? I thought lying was their job.

    As others have so aptly said, when there are entire websites dedicated to the predictable actions and responses of people like 1day, you find it really hard to justify anything they say.

    Like I posted elsewhere: In response to your apology, I say “23a”. Can’t even be bothered saying it, so I’ll just give the reference number.

  5. La Ranita

    The decision of the ASA has been released, and it would seem that “apology” was considered sufficient to let them off the hook:

    “The Advertiser, 1-day.co.nz, acknowledged that the advertisement was in bad taste and clarified that upon receiving several complaints the advertisement was pulled and an apology issued….The Chairman noted the response from the Advertiser and accepted that steps had been taken to remove the advertisement and apologise for its use. The Chairman was of the view that the matter had been settled in a self-regulatory manner and it would serve no further purpose to place it before the Complaints Board.”

    I have written to the ASA asking them if that apology was the one their decision refers to, or if there was a better one somewhere else. You know, seeing how the people who were upset about about the ad were not all likely to visit the website again and therefore wouldn’t have seen the “apology”.