Hat tip to LudditeJourno for this one. Trigger warnings for sexual assault, misogyny and NZ Police continued cluelessness.
The NZ Police have a new recruitment drive going. Apparently they’re aiming to
to attract intelligent, balanced, non-judgmental young people, … using a tongue-in-cheek sense of humour
(Just to show how cool and edgy they are, one ad references Justin Bieber. Topical!)
And apparently they decided this would be a good idea:
LudditeJourno neatly sums up the issues around “cougar” (ie LOL OLDER WOMEN WITH SEX DRIVES ARE HILARIOUS AND ALSO ICKY) but there’s a much bigger, more specific problem with this.
And I’m just not sure how the fuck someone paid to take care of Police PR managed to miss it.
(Oh wait, misogyny and ego probably answer that one.)
And now some genius has decided that the way to entice Kiwi kids to join the force is to use sexually-suggestive advertising talking about “liking them young”.
Oh, wait, there I go reading things the wrong way again:
“All of the adverts in the current campaign are youth-centric, and use ideas like earning a good salary, skipping to the front of a queue, etc, and language that youth commonly use and see as perfectly acceptable.
“Cougars are merely identified as a group that are interested in those under 25 years old – as are we when we are looking to attract new police recruits.”
Merely identified, people. That’s all cougars are, they’re just interested in
having “naughty” sex with young people.
Who the fuck does James Whitaker think he’s kidding?
All of the adverts in the current campaign are clueless-misogynist-centric, and use ideas like treating older women as freaks, covering up for your mates and raping vulnerable women that cops commonly use and see as perfectly acceptable.
There, I fixed it for you.