Word to the clearly un-wise: writing up and distributing a list of phrases people aren’t allowed to use is the easiest way imaginable to expose what fraudulent wanks you are.
Standing in the middle of Lambton Quay, stark naked, with the words “I WANT TO FUCK THE PUBLIC HEALTH SYSTEM IN A VERY UNCOMFORTABLE PLACE” would have been a subtler approach.
But actually spelling out, “don’t say advocacy. Don’t say inequalities. Do say value-for-money health” is pre-school-level stuff.
Who the hell does this? Yes, you want to rebrand things. Yes, you want a clear message and uniform tone across your organisation or Ministry’s communications. But the kind of moronic comms advisor who actually says “let’s tell people they can’t use the phrase “public health” any more” SHOULD BE TAKEN BEHIND THE CHEMICAL SHEDS AND SHOT AT DAWN.
What’s depressing is that this is just par for the fucking course with this Government.
Hat tip: The Standard.