Buying New Zealand-made is something I like to do when funds, and ethics, permit.

Strike one company off the list: Charlie’s.  You see, there’s only so far a company can push the “haha, all good blokes here, let’s be mildly offensive” cart before it ends up in “we’re actually bigoted dickheads pathetically insecure about our masculinity, which could probably go some way to explaining our horrific rates of domestic violence” land.

The latest TV ad shows Marc Ellis (who really, one should never have expected better of in the first place) and two good mates doing a “drag” act. I put “drag” in quotation marks because what it actually is is the traditional, we’re-all-big-manly-men, yes-we-are, isn’t-our-gender-bending-funny, and-while-we’re-at-it-let’s-all-remember-crossdressers-are-WEIRD-and-UGLY.  Oh, and in a breathtaking display of modern advertising HilarityTM, we’ll call this “our fruitiest ad ever”! Because gay people are fruity, just like juice is fruity! Men dressed as women are silly! The only appropriate time for cross-dressing and homoerotic behaviour is down at the pub after a rugby game when all the Very Hetero Men are totally pissed, right? Because then it’s funny and just a lark and we can ignore the simmering sexual tension!*

Except it’s not, because the kind of attitude in that advertisement are the kinds of attitudes that get drag queens thrown out of Wellington bars (at best) and homosexuals horrifically killed (at worst).

It’s also a tad pathetic, because anyone who wants to spend that much time making it very very clear that Being Gay Is Wrong And Silly And Unthinkable, We Should Laugh At Them, Yes, Indeed, really needs to get over their fragile egos and run a business Kiwis can be proud to patronize.

You can send your feedback to Charlie’s here.

Still, on the brighter side of things, Yahtzee’s review of Mercenaries 2 does contain the credit text, “Have fun blowing up buildings, kiddies, but remember it’s only terrorism if the inhabitants are white.”

Which … not so much brighter, really, given this particular piece of angry-making:

On Friday, September 26 … a “chemical irritant” was sprayed through a window of the Islamic Society of Greater Dayton, where 300 people were gathered for a Ramadan prayer service. The room that the chemical was sprayed into was the room where babies and children were being kept while their mothers were engaged in prayers.

Now replace “Ramadan” with “Christmas”, “Islamic Society” with “chapel”, and tell me this wouldn’t have been a GIGANTIC FUCKING DEAL?  Oh wait, it’s just Muslims being gassed in their places of worship. Muslim babies. Who only count as, like, one-twentieth of a white Christian baby.

More at The Angry Black Woman.

*This probably deserves a post of its own, but: I am not saying rugby players are all gay. I’m saying they, like many other parts of “bloke” culture, engage in behaviour which is intimate and often sexual, with each other. And that in a culture which reveres and idolizes such men, it is not illogical that they too are going to be influenced by societal notions that their fellow players are attractive and aspirational (see also Girls Who Kiss Girls And Like It).

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