There’s any number of obvious issues around the fact that it’s the better of the two non-Wellysuck signs in terms of tactical voting, the most obvious being of course that an explicitly Maori symbol doesn’t go down well with the middle-class white punters whose sensibilities are so offended by the Wellycrap sign.
And as KB commenters are quick to point out, it’s damn telling that there’s no “no fucking sign, thanks, you prats” option.
To continue my previous, pageview-exploding metaphor on the subject, Wellington Airport continues to be that tragic figure trying to convince you his moustache makes him look like George Clooney, only now he’s posting pictures on Facebook (probably with the help of a long-suffering teenager who’s hoping for a car for Christmas) of that awful ‘stache styled in three different ways and demanding you tell him which makes him look more like George Clooney.
None of the moustaches make you look like George Clooney.
Lonely Planet already named Wellington the Coolest Little Capital in the world. Not sure why a company so dependent on attracting tourism wants to fuck that up.